GTM Sauce

Lancer · B2B · AI agent that bids on Upwork jobs

Ask a beta user to introduce you to their coach, then just demo the product

Coach was blown away and has referred every client since

Workedaffiliateword-of-mouth

What they did

One of Lancer's beta users had worked with an Upwork coach and made an intro. Ivan only had to demo the product; the coach started referring every one of his clients.

What happened

The coach has referred every client since; one of the two coaches behind most growth.
Stage
Launch
Effort
One intro and one demo
8:49
“For the first one, one of our beta users had actually worked with one of them, and he made the recommendation, an intro, and all I had to do was just demo the product. He was blown away basically at what we've built, and he started referring every client since then.”
Ivan Nedlekovski

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