Practitioner pattern · Tammy Taw (Works at Google Play; recommends Play Store features such as installment payments, Play Console benchmarking and Play Academy)
Let people buy the cheaper yearly plan but pay for it month by month
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What they did
Add payment methods beyond credit card. Google Play offers installment subscriptions: the user commits to a full year at the (cheaper) yearly price but is billed monthly. Also test the intro offer type (trial vs discount, discount size, trial length).
In their words
Sub Club by RevenueCat · How to Unlock Revenue Growth on Google Play — Tammy Taw, Google“Users can buy a whole year, but then they still pay for a monthly. They still pay on a monthly basis. So that gives them the benefit of paying the yearly price, which is much cheaper than the monthly price”
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More from this episode
- Once subscriptions plateau, sell repeatable one-off packs like credits, boosts or class bundlesHybrid buyers: ~7% of buyers, ~25% of revenue, spend ~3x more (Play-wide data)
- Set cheaper local prices in fast-growing emerging markets, about 40% below US/EuropeNo app results given; Play says local pricing lifts conversion and revenue