GTM Sauce

Letterly · B2C · voice-to-text notes app

Let people start recording from a widget and copy the text in one tap

One-tap copy is one of the most used features; no numbers

Workedproduct-activationretention

What they did

Recording starts from a widget with one click; click stop and the text is ready (moving to real-time transcription). Favorited rewrite styles appear at the bottom of each note for one-tap rewrites, and several rewrites can be swiped between. Alongside a share button, added a one-click copy button, plus one-tap send to Google Docs or Notion and tap-to-append voice to an existing note.

What happened

One-click copy is 'one of the most usable feature right now'.
Stage
product
6:05
“To start recording with Letterly, like a click of a button, it's widget and you can click it, click stop, and the text is ready.”
Anton
9:35
“Also, we know that sometimes uh we have a share button. We understand that sometimes it's much easier just to copy in one click, and we put it and this is like one of the most usable feature right now.”
Anton

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