Letterly · B2C · voice-to-text notes app
Ask early customers why they pay you instead of using ChatGPT for free
Everyone said it just 'feels much easier', confirming ease as the edge
Workedvalidationpositioning-niche
What they did
In the early days, asked customers 'like crazy' why they used Letterly for this instead of ChatGPT.
What happened
The consistent answer ('I don't know, it's like feels much easier') confirmed ease of use as the reason to pay, focusing the product on one-click flows.
- Stage
- early
“In the early days of Letterly, we were like asking our customers like crazy, like why you are using us for this and not ChatGPT. And everyone was told, "I don't know, it's like feels much easier."”
Related topics
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More from this episode
- Letterly: Pick an idea others already proved, and build a much simpler versionWorked after six or seven novel-idea startups failed; now $250K/month
- Letterly: Simplify every screen, and delay promised features until they're simpleFounder credits it as the main reason for $250K/month despite free alternatives
- Letterly: Let people start recording from a widget and copy the text in one tapOne-tap copy is one of the most used features; no numbers
- Letterly: Put a large share of monthly revenue back into adsSpends roughly $100K-200K a month on ads; results not shared