LingQ · B2C · language learning app
Post on Instagram and TikTok
Less impactful than YouTube
Mixedorganic-social
What they did
LingQ is present on Instagram and TikTok alongside its YouTube efforts.
What happened
Not as impactful as what they do on YouTube
“we're on we're on social, on Instagram and uh TikTok, but uh not that not as impactful as as the things that we do on YouTube.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- LingQ: Have the polyglot co-founder post a language-learning YouTube video every week181M views, 1.5M subscribers; these users subscribe at a higher rate
- LingQ: Shrink the free plan so people hit the paywall before they drift awayConversion rate went up every time limits were tightened; no numbers given
- LingQ: Let learners pull lessons straight from YouTube, Netflix and the webFounder says stickiness rose as import got easier; no numbers
- LingQ: Delete about half a million dormant accounts to make the app fasterFounder says performance improved, which helps conversion; no numbers
- LingQ: Sponsor and team up with other language YouTubersTends to be good for the app, founder says; no numbers
- LingQ: Keep publishing blogs for search trafficDoes okay; far less effective than YouTube
- LingQ: Build an AI coach that explains grammar and finds content for learners
- Split the paywall into two pages, with a 3-day trial and weekly planHurt conversions; host says it works better with yearly plans