GTM Sauce

An app blocker app · B2C · App Masters client

Make a separate Google Play store listing for each keyword or feature

Host says it worked pretty well; no numbers

Workedaso

What they did

On Google Play, create a custom store listing (CSL) per target keyword/feature and optimize its title and short description for that keyword; keep the default listing for the main feature you rank best for.

What happened

Worked out pretty well for the client.
52:45
“We had an app blocker type of app, and we created custom store listings for them, and it worked out pretty well for them.”
Steve P. Young
“if you do expense tracker, you can create an expense tracker CSL, custom store listing, and really optimize your title, your short description for that particular keyword”
Steve P. Young

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