Once · B2C · disposable camera app for events
Charge per event based on guest count: $2 for 10 guests, $50 for 150
Part of a model at ~$22K/month; no pricing test reported
Unknownpricing
What they did
Each event (a 'film') is a purchase tier set by how many guests the host invites: about $2 for a ~10-person birthday up to about $50 for a ~150-person wedding. More guests means a higher tier. The host also sets shots per person, reveal time, filters and the invite card.
What happened
Revenue around $22K in the current month; no comparison to other pricing.
- Stage
- growth
“our pricing is based on the number of guests that you want to invite into your event. So if it's like a small birthday party with just 10 people, it's going to be just $2, but if it's like a bigger wedding, for instance, if it's like 150 people, it'll be $50.”
Related topics
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More from this episode
- Once: Don't write app code until 10 hosts commit to using it at a real, dated eventGot 12 events booked in one month, built the app, and hit $20K/month 83 days after launch
- Once: Scroll your X, LinkedIn and Instagram friend lists and ask anyone with an upcoming event4 friends agreed to try it: a Halloween party, birthday, wedding and networking event
- Once: Find event hosts through Instagram hashtags like #wedding and send each a 2-3 sentence DM~250 messages got ~15 replies and ~12 events booked in one month
- Once: Build a rough web version in 1-2 weeks and test it at a friend's partyBroke many times but proved guests love a shared disposable-camera album; then rebuilt from scratch