Once · B2C · disposable camera app for events
Find event hosts through Instagram hashtags like #wedding and send each a 2-3 sentence DM
~250 messages got ~15 replies and ~12 events booked in one month
Workedoutbound-salesvalidation
What they did
Search Instagram (and other platforms) for hashtags matching the use case (#wedding, #birthdayparty), list 250-300 potential customers, and send each a very short cold message (2-3 sentences max) that grabs attention and pitches trying the product at their event. Go to wherever your users are active (Reddit, TikTok, YouTube) and learn the platform, since the validation channel becomes the main marketing channel if it works. Brian's rule of thumb: if you haven't been banned from these platforms at least twice, you haven't messaged enough.
What happened
About 15 of ~250 replied (~6%) and about 12 events were booked for that month, which convinced them to go all in.
- Stage
- pre-launch
- Effort
- 250-300 cold messages over about a month
“I searched on Instagram like hashtag wedding, hashtag birthday party, and across platform, we had around 250 to 300 people listed out. I wrote down a very simple, cold-message type of two to three sentences max that could grab their attention and try to pitch our idea so that they can try it out.”
“Amongst the 250 people, we got around 15 people who reached back and we got around 12 events fixed for that single month”
“if you haven't been banned in these platforms at least two times, you haven't tried enough.”
Related topics
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