Practice by Numbers · B2B · software for dental practices
Charge a percentage of the practice's revenue instead of per-feature fees
Unknownpricing
What they did
Plan: sell the full codified system for running a dental office (agents doing the work of 2-3 employees) priced as a percentage of the practice's revenue rather than per-feature software; not per-event outcome pricing, which they haven't considered.
“be able to sell that thing as a, perhaps even as a percentage of their revenue, right?”
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More from this episode
- Practice by Numbers: Grow on dentist referrals, great support and a few trade showsARR ~$2M -> $12.5M from 2021 to 2025
- Practice by Numbers: Stay bootstrapped and grow 35-40% a year instead of buying revenue$12.5M ARR, 22-24% EBITDA, ~$1.5M free cash flow in 2025
- Practice by Numbers: Add analytics on top of the software dentists already use, not replace itBecame the wedge for the later all-in-one platform
- Practice by Numbers: Grow one tool into an all-in-one suite sold as packages~$12-13K per location a year on average; up to ~$18-19K
- Practice by Numbers: Call existing customers to switch their card payments to you for a cut~$190M processed of ~$2B possible; profitable but switching is hard
- Practice by Numbers: Answer a real business owner's data questions by hand before building