Practice by Numbers · B2B · software for dental practices
Grow one tool into an all-in-one suite sold as packages
~$12-13K per location a year on average; up to ~$18-19K
Workedupsell-expansionpricing
What they did
Cover the 'white space' around the PMS: analytics, online booking, intake forms, VoIP phones, payment terminals, websites, and now AI (call recording/transcription, intent and sentiment, AI receptionist). Customers build a package; voice, AI and payments layer on top of a basic operations core; most buy the larger packages.
What happened
Average ~$12-13K per location/yr; fully layered ~$18-19K per location/yr
Related topics
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More from this episode
- Practice by Numbers: Grow on dentist referrals, great support and a few trade showsARR ~$2M -> $12.5M from 2021 to 2025
- Practice by Numbers: Stay bootstrapped and grow 35-40% a year instead of buying revenue$12.5M ARR, 22-24% EBITDA, ~$1.5M free cash flow in 2025
- Practice by Numbers: Add analytics on top of the software dentists already use, not replace itBecame the wedge for the later all-in-one platform
- Practice by Numbers: Call existing customers to switch their card payments to you for a cut~$190M processed of ~$2B possible; profitable but switching is hard
- Practice by Numbers: Charge a percentage of the practice's revenue instead of per-feature fees
- Practice by Numbers: Answer a real business owner's data questions by hand before building