Praktika · B2C · AI English tutor app
Rebuild your cross-platform app as a native iOS app
Conversion and engagement improved across the board; biggest win of the year
Workedproduct-activation
What they did
Moved the app from Flutter to native iOS to stabilize it and give the best experience on the device; the team only hoped not to lose metrics. Development speed stayed about the same. Adam would go iOS native first and build Android after if starting again.
What happened
Surprisingly improved all conversion and engagement metrics; no figures.
- Stage
- scale
In their words
Sub Club by RevenueCat · How Praktika Built a Profitable $50M ARR AI Business — Adam Turaev, Praktika“Surprisingly, our biggest win was moving from cross-platform Flutter to iOS native was our biggest win.”
“And it really, surprisingly, it improved across the board, all the conversion metrics, engagement metrics.”
“but if I was doing this over again, I would just go with iOS Native first, and then we'll just build Android player in that -”
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More from this episode
- Praktika: Launch everywhere, but focus marketing on one country with high needBrazil became the launch market behind early growth; founder gives no market-level numbers
- Praktika: Sell a better job, not English lessons, and compare your price to a tutorSold a $100/year plan in a low-spending market; the claim became the category standard
- Praktika: Search for creators under 5,000 followers whose videos still get huge viewsFound the creator whose video took ARR from ~$1M to $10-12M
- Praktika: Spend a month full-time messaging creators yourself, DMing those with no emailA few creators out of a long list worked out, including the breakout one
- Praktika: Let creators post the video they believe in, even if you don't like it30M views across three platforms; ARR from ~$1M to $10-12M, about a month per host
- Praktika: Copy a viral video format with creators in other countries right awayPart of the jump from ~$1M to $10-12M ARR; no split by country
- Praktika: Put a small ad budget behind a creator video that's already going viralNear-zero CPMs, CPIs and cost per trial in the first days
- Praktika: Hire the creator behind your breakout video as an employeeHe became the face of the brand and still runs its social media
- Praktika: Hire former creators to run your creator program, one coach per country100+ creators in the program and still growing
- Praktika: Pay creators a fixed fee plus a bonus based on views
- Praktika: Keep creators and paid ads separate; have the ad team remake viral creator videosCreators keep finding new angles; no numbers given
- Praktika: Put the cursing characters from your viral ads inside the appFailed: users were unhappy and confused; called the year's biggest fail
- Praktika: Write product rules on one page, but let creators make almost anything
- Praktika: Use animated avatars so learners can rehearse the stress of talking to a personFounder says users then find real conversations easier; no numbers
- Praktika: Hand-write conversation scripts to fake the AI before the technology can do it
- Praktika: Have your AI tutor offer to set the daily reminder instead of a settings screen