GTM Sauce

Praktika · B2C · AI English tutor app

Hand-write conversation scripts to fake the AI before the technology can do it

Unknownvalidationfeature-development

What they did

In 2022 web versions, pre-made Synthesia avatar videos were paired with hundreds of conversation trees hand-built by copywriters and content creators, so the experience felt like live AI conversation. Even then the avatar reacting to the user was central. Hundreds of customer interviews were recorded from that time.
Stage
pre-launch
“And then because those avatars are not live and NLP is not that advanced yet as LLMs, we had to build hundreds of trees manually of how conversations could go.”
Adam Turaev
“We had guys, I think copywriters, content creators building those trees of conversations where it can go. So it at least felt like current setup.”
Adam Turaev

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