Praktika · B2C · AI English tutor app
Search for creators under 5,000 followers whose videos still get huge views
Found the creator whose video took ARR from ~$1M to $10-12M
Workedinfluencercreator-ops
What they did
With no budget for big creators, used the creator search tool Modash to cap following at under 5,000 (big followings mean high fees) while filtering for creators currently getting lots of views, i.e. ones the algorithm is pushing. Found Gustavo, a Brazilian educational creator hitting tens of millions of views with no business email listed. Adam frames it as a reusable filter: high views relative to following means you reach creators before they peak.
What happened
Surfaced Gustavo, who made the breakout correction video and later joined the team.
- Stage
- early
In their words
Sub Club by RevenueCat · How Praktika Built a Profitable $50M ARR AI Business — Adam Turaev, Praktika“So my approach to it was I went into a platform called Modash.”
“So I limited this to less than 5,000 followers. But at the same time, I filtered out those who are getting a lot of use these days. So the algorithm is prioritizing those authors.”
“It can be used as a framework, not just targeting micro influencers, but filtering those out who are hitting a lot of views with low following to something.”
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More from this episode
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- Praktika: Sell a better job, not English lessons, and compare your price to a tutorSold a $100/year plan in a low-spending market; the claim became the category standard
- Praktika: Spend a month full-time messaging creators yourself, DMing those with no emailA few creators out of a long list worked out, including the breakout one
- Praktika: Let creators post the video they believe in, even if you don't like it30M views across three platforms; ARR from ~$1M to $10-12M, about a month per host
- Praktika: Copy a viral video format with creators in other countries right awayPart of the jump from ~$1M to $10-12M ARR; no split by country
- Praktika: Put a small ad budget behind a creator video that's already going viralNear-zero CPMs, CPIs and cost per trial in the first days
- Praktika: Hire the creator behind your breakout video as an employeeHe became the face of the brand and still runs its social media
- Praktika: Hire former creators to run your creator program, one coach per country100+ creators in the program and still growing
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- Praktika: Hand-write conversation scripts to fake the AI before the technology can do it
- Praktika: Have your AI tutor offer to set the daily reminder instead of a settings screen
- Praktika: Rebuild your cross-platform app as a native iOS appConversion and engagement improved across the board; biggest win of the year