A mobile game · example cited by guest
Put a simple landing page between the ad and the store
Worked for one game; the same setup failed for several of the guest's apps
Mixedlanding-pageweb-to-appanalytics-attribution
What they did
A gaming company sends ad traffic to a very simple landing page before the store, which lets it do attribution differently and explain the game with full-screen graphics the store doesn't allow.
What happened
Works for that game; didn't work for a number of the guest's other apps.
- Stage
- any
In their words
Sub Club by RevenueCat · Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant“I I know of a gaming company that has one of this very, very simple landing page.”
“but then this simple landing page scheme didn't work for a number of my other apps”
Related topics
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