Practitioner pattern · Shane Ly (Works at AppsFlyer, the measurement partner whose attribution integrations and Conversion Studio he recommends)
Run iOS install ads on TikTok, Snapchat and Meta with their advanced attribution hookups
Big lift in attribution; renewals tracked past SKAN's delay; no exact numbers
Workedanalytics-attributionpaid-social
What they did
Use the advanced self-attributing network (SRN) integrations that TikTok (first), Snapchat and Meta now offer via the measurement partner: extra parameters are sent to the network so it can attribute installs without relying on SKAN's delayed postbacks. Subscription apps can then LTV these users (e.g. subscribed 7 days later, renewed at months 2, 3, 4), within each network's data retention policy. Keep SKAN running in parallel, configured (revenue, event or funnel) in the MMP's Conversion Studio, and on Meta also consider web-to-app flows via a landing page.
What happened
Guest reports quite a big lift in attribution through advanced SRNs and faster, more accurate signals than SKAN; no figures.
In their words
Sub Club by RevenueCat · How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer“we now have them as a advanced SRN, so essentially what happens here is there are additional signals that are sent over to them to make attribution itself. So, we're seeing quite a big lift in terms of attribution through that method.”
“For a subscription app, what that means is, now, we could see that, hey, they did subscribe seven days later, and then they did renew at month two, month three, month four, for instance.”
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