Sago Mini · B2C · preschool app studio
Bring kids into the office every week to test apps and check what the data says
Caught a 'popular' feature that kids were really tapping to get back to the menu
Workedfeature-developmentproduct-activation
What they did
Kids come into the Toronto office roughly every week to play-test current flows and new games. Quantitative data informs retention and feature decisions, but is backed up with testing. Example: a face icon leading to the character creator looked hugely popular in data, but play tests showed 2-3 year olds were tapping it trying to get back to the main menu; it was fixed. Design principle: kids don't grasp abstract icons, so design literally.
What happened
Revealed a misread of feature data (face icon used as a back button).
- Stage
- Scale (scaling)
In their words
Sub Club by RevenueCat · How to Build a Great Kids App with Minimal Data — Brennan Clark, Sago Mini“We have kids coming in really every week into the office play testing, you know, new apps, new toys.”
“the younger kids, like the, you know, the 3-year-olds, two or three-year-olds, they were using that as a way to try to get back to the main menu.”
“And like, we thought that feature was so popular. But then we did some user testing and we're like, "Oh, they're just trying to get back to the main menu. We need to fix this."”
Related topics
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