Practitioner pattern · David Barnard (RevenueCat employee; plugs RevenueCat cohorting, realized LTV charts, integrations and promotional entitlements)
Send a follow-up offer to people who played with the paywall but didn't buy
No numbers; guest says some convert at a 10% discount
Unknownpaywallemailnotifications
What they did
Track paywall interaction events (swiping, selecting a price package, trying to open a paywalled feature) even when the user never taps subscribe. Put those users in a segment and later send CRM messages with personalization or a modest discount, like e-commerce abandoned-cart flows. Don't send too fast and don't discount too much (guest: some people will convert at 10% off). Users who just close the paywall show low intent.
In their words
Sub Club by RevenueCat · Top Growth and Monetization Insights for Subscription Apps — Sylvain Gauchet, Babbel and Growth Gems“Use abandoned cart type tactics, using personalization, discounts, and similar, for users that interacted with the paywall by swiping, selecting a price package, et cetera, even if they didn't try to start a subscription by hitting the subscribe button.”
“Like, some people will convert, you know, if you decrease the price by 10%. So, why not why not do that?”
Related topics
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