A subscription app · B2C · gem author's former employer
Let fans buy your app as a gift, especially for December holidays
About a third of December sales; many gifts bought by existing customers
Workedupsell-expansionpricing
What they did
Offered gift subscriptions; around the December holidays they made up about a third of sales, largely bought by existing customers. Implementation not described for this company. Hosts' notes on how: sell a one-time (non-renewing) in-app purchase that grants the recipient one year of access (e.g. via a RevenueCat promotional entitlement) or sell gift codes through Shopify for email-driven traffic; don't discount too much since gifts don't renew; time it for Christmas, Black Friday, Valentine's Day.
What happened
Gifting was about a third of December sales, a lot of it from existing customers.
In their words
Sub Club by RevenueCat · Top Growth and Monetization Insights for Subscription Apps — Sylvain Gauchet, Babbel and Growth Gems“Gifting is a great way to increase the spend ceiling you inherently have with subscriptions. Example, at a previous company, gifting made up about a third of December sales, and a lot of these came from existing customers.”
“you can have a one-time in-app purchase that gifts to the other person one year of usage.”
Related topics
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