Reflectly · B2C · journaling app
Ship one big change every week and compare the 7 days before and after
Unknownexperimentationonboarding
What they did
Instead of A/B testing, released an app update every 7 days that changed something big (onboarding was a focus), then compared the prior 7 days of performance against the next 7 days as a simple weekly cohort.
In their words
Sub Club by RevenueCat · Top Growth and Monetization Insights for Subscription Apps — Sylvain Gauchet, Babbel and Growth Gems“they would have a weekly cadence. So, like every 7 days they would release an update and change something big, and they would look at the seven prior days of of performance, and they'd look at the next 7 days of performance.”
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- Canva: Rewrite the paywall to say what users get out of it, not what engineers builtOne of the year's biggest growth wins, per a podcast the guest heard; no numbers
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- Burner: Survey users on which features to charge for and what they'd payNo numbers; a heavy A/B-testing team still relies on it for context
- Rise Science: Use onboarding to convince people the app will improve their sleep, not to teach buttonsNo numbers; experimented a lot to nurture intent toward the paywall
- Send a follow-up offer to people who played with the paywall but didn't buyNo numbers; guest says some convert at a 10% discount
- Ask engaged monthly subscribers to switch to yearly a few months in