Stella · B2C · AI manifestation app
Say affirmations on camera, then have someone ask how to remember them: 'use my app'
One of her most viral videos ever; she keeps remaking the same format
Workedorganic-short-videofounder-brand
What they did
Affirmation video: she recites affirmations ('My mind is worth millions... I get paid to exist'), a second person asks 'How can I remember all these?', and she answers 'You can actually get custom affirmations on your lock screen every single day using my app, Stella.' Core approach: find the most viral content in your niche, study the psychology, and 'recreate it to infinity' once a video hits; she has remade the same viral content for years and it still converts.
What happened
Described as one of the most viral pieces of content she ever put out; the recreated format keeps going viral and converting.
- Stage
- growth
“You can actually get custom affirmations on your lock screen every single day using my app, Stella.”
“If you have a video that hits, like recreate it to infinity. I've been recreating the same viral content for years now, and it still continues to go viral and perform and convert.”
Related topics
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More from this episode
- Stella: Grow a following first, then build the app your viral videos and comments ask for$300K MRR within 2 months of launch; 12,000 paying customers
- Stella: Start videos with 'Repeat these for 7 days' so people save themFounder says saves lift engagement and make it go viral 'every time'; no numbers
- Stella: Ask viewers to comment 'download', then auto-DM the app and ask for a reviewFounder says it drives downloads and reviews; no numbers
- Stella: Start a brand-new TikTok account after launch, plus a second account for volume postingNew account hit 40K followers in a couple of months; volume account has 700K
- Stella: Show the app in use in your videos, not just its nameDemo videos convert better than name-only mentions; one 300K-view demo converted 'super well'
- Stella: Build a first version in about 2 days with AI coding tools, then test itMVP in ~2 days; full app in 2-3 months