Stella · B2C · AI manifestation app
Show the app in use in your videos, not just its name
Demo videos convert better than name-only mentions; one 300K-view demo converted 'super well'
Workedorganic-short-video
What they did
Compared videos that only mention Stella with videos that demo the use case; demos convert better even with fewer views. Balances pure-viral videos with specific app-demo videos that convert.
What happened
Mention-only videos convert worse; a demo video with 300K views was among the best converters.
- Stage
- growth
Related topics
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More from this episode
- Stella: Grow a following first, then build the app your viral videos and comments ask for$300K MRR within 2 months of launch; 12,000 paying customers
- Stella: Say affirmations on camera, then have someone ask how to remember them: 'use my app'One of her most viral videos ever; she keeps remaking the same format
- Stella: Start videos with 'Repeat these for 7 days' so people save themFounder says saves lift engagement and make it go viral 'every time'; no numbers
- Stella: Ask viewers to comment 'download', then auto-DM the app and ask for a reviewFounder says it drives downloads and reviews; no numbers
- Stella: Start a brand-new TikTok account after launch, plus a second account for volume postingNew account hit 40K followers in a couple of months; volume account has 700K
- Stella: Build a first version in about 2 days with AI coding tools, then test itMVP in ~2 days; full app in 2-3 months