Subscribr · B2C · AI scriptwriting for YouTubers
Email daily for 7 days teasing benefits, then give only the launch date
Part of a presale that sold out in 2-3 days
Workedemailpr-launch
What they did
Seven days of daily emails teasing the product's benefits (features too, but mostly emotional benefits and how it changes their life). Near the last day, push the coming presale but give no details, only a date. On launch day, queue several emails so people know exactly when it goes live, send reminders when the presale is about to end, and be highly visible on all social channels throughout.
What happened
The presale sold out within 2-3 days
- Stage
- Launch
“So you've got to set up an email sequence every single day for 7 days. Start teasing out the benefits of this product that you're building.”
“And towards that last day, really start hitting home this concept of the presale that's launching. Do not give any details away yet, just give a date. On the launch day, you've got to have several emails queued up so people know exactly when it's going live. You've got to have reminders when the presale is about to end”
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