Subscribr · B2C · AI scriptwriting for YouTubers
Set a presale goal of 3 months' costs, then work out buyers needed
Target of $20K and 50 buyers was hit
Workedvalidationfinancing
What they did
Decided validation meant ~$20K, enough to fund about 3 months of his life building. Divided by his target price point for this customer type to get 50 buyers, then used expected conversion rates to estimate how big the email list needed to be before launching the presale.
What happened
Presale hit $20K from 50 licenses
- Stage
- Pre-launch (Pre-launch validation)
“In my case, I knew I needed to make about $20,000 to fund, let's say, 3 months of my life in order to work on this thing. And so I worked out how many people I would need based on my target price point of what I thought this type of customer would pay, and that led me to 50 people to buy.”
“And so then I worked out the math of how big does my email list need to be in order to potentially get 50 buyers.”
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