Practitioner pattern · Dan Layfield (Codecademy, Uber Eats)
Track how often you collect after someone clicks pay; add local payment providers
Recovers failed payments from the highest-intent buyers; no numbers
Unknownpayments-checkout
What they did
For web checkout, measure the share of 'pay' clicks where money is actually collected (almost no one tracks this at first). Dig into failure reasons: US companies charging worldwide through only Stripe or US gateways lose payments in regions like India and China; as you grow, add secondary payment providers or a subscription manager. Less relevant for App Store apps.
“after someone clicks pay on your checkout page, what percentage of time do you collect the money? So like almost no one tracks this the first time, but it's the highest-intent people you can possibly get.”
“A classic one is like US-based companies who charge around the world and they still only use Stripe or US-based gateways. So there's regions like India where like the US-based payment system is not as effective, same with China.”
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