B2C · brand with cross-post creator deals

How Clue grows

1 tactic from 1 interview.

About Clue

What it is: Brand running cross-post, pay-best-platform creator deals

As described in the interviews, not independently verified.

Clue's tactic

Clue · B2C · brand with cross-post creator deals

Have creators post to four platforms; pay for views only on the best one

Spreading among brands; adds reach while hedging pay; no numbers

Each video is posted to TikTok, Instagram, YouTube and Snapchat; the view-based pay (CPM) is paid only on the best-performing of the four (SideShift detects it automatically). Recommended for all creators since cross-posting is little extra effort.

Workedcreator-opsugc-creators

The Superwall Podcast · 2026-06-04

Topics

YouTube marketing for apps1 How to pay UGC creators and influencers1 Instagram marketing for apps1 UGC creator programs for apps1 TikTok marketing for apps1

Interviews

Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App · The Superwall Podcast · 2026-06-04