B2C · audio stories app

How Dipsea grows

1 tactic and 1 figures from 1 interview.

About Dipsea

Business model: subscription

As described in the interviews, not independently verified.

Dipsea's tactic

Dipsea · B2C · audio stories app

Test sending paywall taps to a web checkout page

Realized LTV down 6% at first; fewer web subscribers turned off auto-renew

RevenueCat tested app-to-web checkout on its Dipsea app (annual plans). Feedback: the web checkout looked like a big form even with Apple Pay available.

Mixedpayments-checkoutpaywall

Sub Club by RevenueCat · 2025-08-06

Dipsea by the numbers

Metric	Value	Context	Said in
ltv	+-6% approximate	Drop in realized LTV on initial conversions with web checkout vs. in-app; fewer web subscribers turned off auto-renew	Sub Club by RevenueCat 2025-08-06 34:01

Topics

Web-to-app funnels and web checkout1 Weekly, annual and lifetime plans1 App paywall strategy1

Interviews

Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba · Sub Club by RevenueCat · 2025-08-06