GTM Sauce

B2C · audio stories app

How Dipsea grows

2 tactics and 1 figures from 2 interviews.

About Dipsea

Business model
Subscription
Funding

As described in the interviews, not independently verified.

Dipsea's 2 tactics

Dipsea · B2C · audio stories app

Test sending paywall taps to a web checkout page
Realized LTV down 6% at first; fewer web subscribers turned off auto-renew

RevenueCat tested app-to-web checkout on its Dipsea app (annual plans). Feedback: the web checkout looked like a big form even with Apple Pay available.

Mixedpayments-checkoutpaywall
Sub Club by RevenueCat · 2025-08-06

Dipsea · B2C · audio stories app

Test a money-back guarantee instead of a free trial on the web
Experiment in progress; no results shared

Running on the web a money-back guarantee as an alternative to a free trial, as an experiment. Guest notes this is common on web and hard to do in-app.

Unknownpaywallweb-to-app
Sub Club by RevenueCat · 2025-01-08

Dipsea by the numbers

MetricValueContextSaid in
ltv+-6%
approximate
Drop in realized LTV on initial conversions with web checkout vs. in-app; fewer web subscribers turned off auto-renewSub Club by RevenueCat
2025-08-0634:01

Topics

Web-to-app funnels and web checkout2App paywall strategy2Weekly, annual and lifetime plans1

Interviews