Dipsea · B2C · audio stories app
Test sending paywall taps to a web checkout page
Realized LTV down 6% at first; fewer web subscribers turned off auto-renew
Mixedpayments-checkoutpaywall
What they did
RevenueCat tested app-to-web checkout on its Dipsea app (annual plans). Feedback: the web checkout looked like a big form even with Apple Pay available.
What happened
6% drop in realized LTV on initial conversions, but far fewer web subscribers turned off auto-renew, so long-run LTV looks likely to be higher.
In their words
Sub Club by RevenueCat · Optimizing Funnels, Pricing, and Retention at Zumba — Nicole Page & Lucy Levy, Zumba“I mean, we only saw a 6% drop in realized LTV on the initial conversions, which is not that bad, and then to to your point on LTV, what we see in the data is that far fewer people on the web have turned off auto-renew.”
Related topics
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