GTM Sauce

B2B · win-back offers for subscription apps

How Encore grows

1 tactic from 1 interview.

encorekit.com

About Encore

What it is
SDK that shows brand-funded gift offers (free month of Paramount+, BetterHelp, DoorDash...) plus extra premium time when users decline a paywall or cancel a trial; brands pay the app
Who it's for
Subscription app developers
Business model
Share of the revenue it wins back; brands pay per claimed offer
Pricing
Free for the first 30 days; nothing charged unless it improves the comeback rate, then a percent of the revenue won back

As described in the interviews, not independently verified.

Encore's tactic

Encore · B2B · win-back offers for subscription apps

Run a free 30-day test on half the customer's users; charge only if it wins

Encore asks an app for a share of users (e.g. half of those who click X on the paywall), runs win-back experiments for 30 days at no charge, and shows a live control-vs-Encore tracker. If the comeback rate doesn't improve, the app pays nothing and keeps all experiment data; once it does, Encore takes a percent of the revenue it has shown it can win back. Also offers free paywall audits.

Unknownpricingexperimentation
App Masters · 2026-02-21

Topics

A/B testing for apps1Pricing a subscription app1

Interviews