GTM Sauce

B2C · GPS dog collar

How Fi grows

1 tactic from 1 interview.

About Fi

Business model
Hardware plus subscription

As described in the interviews, not independently verified.

Fi's tactic

Fi · B2C · GPS dog collar

Advertise a pet supplement inside the app to people who already own the collar
Host found the offer compelling; no numbers

Fi, a GPS dog collar with step tracking and leaderboards, shows an in-app ad for a pet supplement ('add this to your pet's dog food to keep them healthy, make their coat shinier') to existing collar owners, expanding into the wider pet spending market.

Unknownupsell-expansion
Sub Club by RevenueCat · 2024-10-02

Topics

Upsells and expansion revenue1

Interviews