Fi · B2C · GPS dog collar
Advertise a pet supplement inside the app to people who already own the collar
Host found the offer compelling; no numbers
Unknownupsell-expansion
What they did
Fi, a GPS dog collar with step tracking and leaderboards, shows an in-app ad for a pet supplement ('add this to your pet's dog food to keep them healthy, make their coat shinier') to existing collar owners, expanding into the wider pet spending market.
In their words
Sub Club by RevenueCat · The Subscription App Industry Rebound — Eric Crowley, GP Bullhound“I just got an ad in Fi, they're rolling out a pet supplement. Like, "Add this to your pet's dog food to keep them healthy, make their coat shinier," and everything like that. Super compelling offer”
Related topics
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