Tractive · B2C · GPS dog collar
Show owners how far their dog walked compared with other dogs
Unknownretentionfeature-development
What they did
Tractive added GPS to dog collars, then leaderboards and other features so owners can see how much their dog walked versus other dogs of the same breed, nudging them to walk more.
In their words
Sub Club by RevenueCat · The Subscription App Industry Rebound — Eric Crowley, GP Bullhound“But now they've added leaderboard other functions, right? So you can see how much your pug walked versus other pugs.”
Related topics
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More from Tractive
All 2 Tractive tacticsMore from this episode
- Flo: Give the core app away free, then sell add-on modules as users' needs change60M+ monthly users; thesis behind a $200M raise at a $1B+ valuation
- Flo: Hire a bank to run a competitive raise, then take more than plannedSet out for $100M; raised $200M at a $1B+ valuation
- Email loyal subscribers before a price rise and explain what they get for itGuest says best-of-breed apps keep users through it; one of the main paths to positive NRR
- Spotify: Offer a family plan so one subscriber can add the rest of the householdCited as user expansion from a single acquired customer; no numbers
- onX: Sell an upgrade tier with nationwide maps on top of the single-state plan
- Quicken: Add estate planning tools (wills, trusts, document locker) as an upgradeGuest calls it an easy upgrade for users; no numbers
- Tinder: Sell packs of one-off boosts, like super likes or streak repairs, next to the subscriptionCited as extra revenue on top of subscriptions; no numbers
- AllTrails: Keep adding photos, reviews and social features to stay far ahead of Apple MapsGuest says Apple may take a few % of free users but not payers
- Nutracheck: Sell the subscription app to a big ad-funded publisher that needs subscriptionsGuest calls it a home run deal that answered the buyer's CAC questions
- Fi: Advertise a pet supplement inside the app to people who already own the collarHost found the offer compelling; no numbers
- Offer a 10-20% cheaper web signup to skip the 30% App Store feeEvery client of the guest is exploring it; tools charge ~5-7% vs 30%