Spotify · B2C · music streaming app
Offer a family plan so one subscriber can add the rest of the household
Cited as user expansion from a single acquired customer; no numbers
Unknownupsell-expansionpricing
What they did
Launch a family plan: acquire one family member (e.g. the mom), who then adds the dad and kids under a higher-priced family subscription, expanding revenue from one acquired customer.
In their words
Sub Club by RevenueCat · The Subscription App Industry Rebound — Eric Crowley, GP Bullhound“Like Spotify, Duolingo, they launch family plans. So they now they acquired the mom, and then the mom brought in an app for the dad and the and the family, so now there's a family plan.”
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