B2C · gay dating app

How Grindr grows

1 tactic and 2 figures from 1 interview.

About Grindr

Pricing: Several hundred dollars a month for an AI that swipes and makes matches

As described in the interviews, not independently verified.

Grindr's tactic

Grindr · B2C · gay dating app

Add a several-hundred-dollar monthly AI tier that does the swiping and matching

Dating app offers an AI that swipes and makes matches for you at several hundred dollars a month. Not aimed at the average user; aimed at the ~1% willing to pay for outcomes rather than product access, to narrow consumer surplus.

Unknownpricingupsell-expansion

Sub Club by RevenueCat · 2026-02-27

Grindr by the numbers

Metric	Value	Context	Said in
price	several hundred dollars a month approximate	AI tier that swipes and makes matches for you	Sub Club by RevenueCat 2026-02-27
conversion rate	1% illustrative	Share of users expected to buy the ultra-premium AI tier	Sub Club by RevenueCat 2026-02-27

Topics

Upsells and expansion revenue1 Pricing a subscription app1

Interviews

The Boom In Non-Game App Revenue And What's Driving It – Olivia Moore, Andreessen Horowitz · Sub Club by RevenueCat · 2026-02-27