Grindr · B2C · gay dating app
Add a several-hundred-dollar monthly AI tier that does the swiping and matching
Unknownpricingupsell-expansion
What they did
Dating app offers an AI that swipes and makes matches for you at several hundred dollars a month. Not aimed at the average user; aimed at the ~1% willing to pay for outcomes rather than product access, to narrow consumer surplus.
In their words
Sub Club by RevenueCat · The Boom In Non-Game App Revenue And What's Driving It – Olivia Moore, Andreessen Horowitz“Grindr now has a several hundred dollars a month for an AI that swipes and makes matches for you.”
“But you can serve outcomes if people are willing to pay for them”
Related topics
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