B2C · dating app portfolio

How Match Group grows

1 tactic from 1 interview.

About Match Group

Business model: subscription

As described in the interviews, not independently verified.

Match Group's tactic

Palta · B2C · health and fitness app studio

Own several apps in one category and sell them as a bundle

Palta bundles all its health and fitness apps together. Match Group owns dating apps covering every audience and bundles dating. Guest's point: bundling only works when you truly own the apps, a reason to roll them up.

Unknownportfoliopricing

Sub Club by RevenueCat · 2023-09-20

Topics

Running a portfolio of apps1 Pricing a subscription app1

Interviews

Building the Berkshire Hathaway of Consumer Subscriptions — Eric Crowley, GP Bullhound · Sub Club by RevenueCat · 2023-09-20