B2C · digital camera app

How Natural grows

1 tactic and 3 figures from 1 interview.

About Natural

What it is: Digital camera app by Superwall founder Jake

As described in the interviews, not independently verified.

Natural's tactic

Natural · B2C · digital camera app

Copy a rival camera app's best slideshows and swap in your own logo

~100K views and ~200 signups in 5 days

Identified Dazz Cam as a competitor and pulled its top five content pieces worth cloning. Example format: 'X + flash' photo slideshow where comment seeding then names the camera app. Pasted the link into Clover, cloned the slides, replaced the original image with the Natural logo ('Jake's logo plus flash'), generated three slideshow variations and launched the campaign. Whole process ~6-7 minutes including image generation (images clone in parallel, ~1-1.5 min each).

Workedorganic-short-video

The Superwall Podcast · 2026-09-17

Natural by the numbers

Metric	Value	Context	Said in
views	100K views approximate	Organic views in the first ~5 days of the Clover campaign	The Superwall Podcast 2026-09-17 6:45
revenue	about $1,000 in downloads approximate	Ambiguous: stated as '$1,000 in downloads' from the 5-day campaign	The Superwall Podcast 2026-09-17 6:45
users	200 signups approximate	Signups from the 5-day organic campaign	The Superwall Podcast 2026-09-17 6:45

Topics

TikTok slideshow marketing1 Instagram marketing for apps1 Short-form video marketing (TikTok, Reels, Shorts)1 TikTok marketing for apps1

Interviews

Matt Espinoza - The NEW App Content Strategy Dominating in 2026 · The Superwall Podcast · 2026-09-17