Natural · B2C · digital camera app
Copy a rival camera app's best slideshows and swap in your own logo
~100K views and ~200 signups in 5 days
Workedorganic-short-video
What they did
Identified Dazz Cam as a competitor and pulled its top five content pieces worth cloning. Example format: 'X + flash' photo slideshow where comment seeding then names the camera app. Pasted the link into Clover, cloned the slides, replaced the original image with the Natural logo ('Jake's logo plus flash'), generated three slideshow variations and launched the campaign. Whole process ~6-7 minutes including image generation (images clone in parallel, ~1-1.5 min each).
What happened
About 100,000 organic views, '$1,000 in downloads' and ~200 signups in the first ~5 days.
- Effort
- One campaign, 5 days old
In their words
The Superwall Podcast · Matt Espinoza - The NEW App Content Strategy Dominating in 2026“we launched this campaign about 5 days ago, it's done about 100,000 views um organically, and driven about $1,000 in downloads, and about like 200 signups”
“what we determined uh is that Dazz is like one of their competitors, and these are the top five content pieces that are worth cloning for his particular setup.”
“all I did in this scenario is I just changed the image that it was displaying from the original content piece to Jake's logo.”
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