Rhyme · B2C · travel app
Dub a 37M-view video into German and post it from a German account
No German numbers given; Germany was already their best market outside North America
Unknownlocalizationorganic-short-video
What they did
Took a real 37.4M-view hook-avatar-demo video. Version 1: removed the text and added German text in the same TikTok font, same avatar. Version 2: subbed, dubbed and mouth-synced the creator into German with dialect-matched on-screen text. Launched on a German account because Germany had the highest purchase and repurchase rate outside North America and little competition in German.
In their words
The Superwall Podcast · Matt Espinoza - The NEW App Content Strategy Dominating in 2026“German was apparently their highest converting audience ad outside of North America. And so, we had the video subbed, dubbed, and also mouth-synced into German.”
“And then we take the exact same content, and then launch it on the German account.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Make 90% of posts copies of proven winners, changing one small thing each timeCopies get ~20% of the original's views on median; some get 2-6x more
- Repost a 110K-view slideshow on one account with small image changes34K views in 1.5 weeks, about a third of the original
- Natural: Copy a rival camera app's best slideshows and swap in your own logo~100K views and ~200 signups in 5 days
- Post your winning videos again from accounts in Spain, Germany and Australia~20% more views per new country added
- Add Canada to your US campaigns, organic or paidAn easy ~20% lift, per the guest
- When a creator video passes a view mark, swap its hook or demo and repost elsewhereNo results given; pitched as 5x testing volume per creator
- Post from many accounts on real phones, 2-3 posts a day each
- Pay ~$3 a post plus a tiny CPM for copies of winners; pay CPM for experimentsBase-plus-performance deals run as low as $3/post plus $0.30-0.50 CPM
- Check 2,000 AI prompts, guess their volume from Google, and find the cited pagesPart of a program generating ~150M AI search views across clients
- Comment your own top-20 list in Reddit threads that ChatGPT already citesClaims one cited thread can rank you across 5 prompts and 3 AI engines