Practitioner pattern · Matt Espinoza (Founder of Clover, which sells the cloning, multi-country account and AI search/Reddit seeding services he recommends)
Add Canada to your US campaigns, organic or paid
An easy ~20% lift, per the guest
Workedmarket-selectionorganic-short-video
What they did
Without any translation, add Canadian accounts/targeting to a US campaign; Canadian viewers have not seen the content and have similar purchasing power and conversion rates.
What happened
About a 20% lift on any ad set; same for organic.
In their words
The Superwall Podcast · Matt Espinoza - The NEW App Content Strategy Dominating in 2026“if you don't want to do translation, just launch a Canadian-speaking audience ad.”
“it's an easy 20% lift on any ad set. The same is true for organic.”
Related topics
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