Practitioner pattern · Matt Espinoza (Founder of Clover, which sells the cloning, multi-country account and AI search/Reddit seeding services he recommends)
Check 2,000 AI prompts, guess their volume from Google, and find the cited pages
Part of a program generating ~150M AI search views across clients
Workedseo
What they did
List ~2,000 prompts (e.g. 'best calorie tracking app 2026'). Get Google search volume from Ahrefs/Google Search Console and assume ~30% of it happens on AI search (15K Google impressions/month -> ~5K). Then pull the citations for each prompt across ChatGPT, Gemini and Google AI Overviews and prioritize URLs (often one Reddit thread) cited across many prompts and engines.
What happened
Clover's AI search work generates ~150M views across customers (mix of blogs and Reddit).
In their words
The Superwall Podcast · Matt Espinoza - The NEW App Content Strategy Dominating in 2026“The first thing is that I would search uh 2,000 prompts, um and then I would determine, one, what the search volume of each of those prompts are, uh and then, two, uh the citations of those prompts.”
“You can then assume, what we typically assume, is a 30% rate for AI search.”
Related topics
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