Practitioner pattern · Matt Espinoza (Founder of Clover, which sells the cloning, multi-country account and AI search/Reddit seeding services he recommends)
Make 90% of posts copies of proven winners, changing one small thing each time
Copies get ~20% of the original's views on median; some get 2-6x more
Workedorganic-short-videocreator-ops
What they did
Make ~90% of each campaign cloned content and ~10% new experiments. Take a post that already performed (yours or a competitor's), clone it and change one element: hook, CTA, avatar, colors, a slide image, text font/copy, creator, language or product demo. Choose subtle, moderate or dramatic variance so TikTok does not detect it as a duplicate (avoids shadowbans). Post the variations on other accounts. At a median of 20% of the original's views, 5-10 clones match the original's total volume. Feed winning hooks/CTAs/avatars into future campaigns.
What happened
Median clone gets ~20% of the original's views; outliers do 2-6x the original.
In their words
The Superwall Podcast · Matt Espinoza - The NEW App Content Strategy Dominating in 2026“cloning content is really about 90% of any campaign that we've done, uh and then 10% is really kind of the, you know, crazy experiments worth testing.”
“generally speaking, we've noticed that the median of clone content is about 20% of the original content.”
“So generally it's it's hook, CTA, and then the avatar themselves.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Repost a 110K-view slideshow on one account with small image changes34K views in 1.5 weeks, about a third of the original
- Natural: Copy a rival camera app's best slideshows and swap in your own logo~100K views and ~200 signups in 5 days
- Post your winning videos again from accounts in Spain, Germany and Australia~20% more views per new country added
- Rhyme: Dub a 37M-view video into German and post it from a German accountNo German numbers given; Germany was already their best market outside North America
- Add Canada to your US campaigns, organic or paidAn easy ~20% lift, per the guest
- When a creator video passes a view mark, swap its hook or demo and repost elsewhereNo results given; pitched as 5x testing volume per creator
- Post from many accounts on real phones, 2-3 posts a day each
- Pay ~$3 a post plus a tiny CPM for copies of winners; pay CPM for experimentsBase-plus-performance deals run as low as $3/post plus $0.30-0.50 CPM
- Check 2,000 AI prompts, guess their volume from Google, and find the cited pagesPart of a program generating ~150M AI search views across clients
- Comment your own top-20 list in Reddit threads that ChatGPT already citesClaims one cited thread can rank you across 5 prompts and 3 AI engines