GTM Sauce

B2C · video streaming service

How Netflix grows

0 tactics and 1 figures from 1 interview.

About Netflix

What it is
Streaming service that left App Store billing; tested App Store vs outside economics.

As described in the interviews, not independently verified.

Netflix by the numbers

MetricValueContextSaid in
commission rate12–13%
approximate
App Store fee level at which selling in the App Store would still be more profitable than selling outside it, per Netflix experiments revealed in the Epic case (RevenueCat experiments pointed the same way)Sub Club by RevenueCat
2025-07-23
1:56:50

Interviews