B2C · weight loss app

How Noom grows

1 tactic and 1 figures from 1 interview.

About Noom

Business model: subscription

As described in the interviews, not independently verified.

Noom's tactic

Noom · B2C · weight loss app

Run a 50-screen onboarding quiz on the web for a high-intent product

Still works for Noom; the guest doubts it would for a quick-use app

Noom's web onboarding is about 50 screens. It works because weight loss users have high intent and can be qualified with a long run of questions; a quick-value app like Photoroom should instead show the aha moment fast.

Workedweb-to-apponboarding

Sub Club by RevenueCat · 2024-08-21

Noom by the numbers

Metric	Value	Context	Said in
count	50 screens approximate	Screens in Noom's web onboarding flow	Sub Club by RevenueCat 2024-08-21 8:13

Topics

Web-to-app funnels and web checkout1 App onboarding1

Interviews

Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant · Sub Club by RevenueCat · 2024-08-21