Gmail sender for Google Sheets

How Send Simple grows

3 tactics from 1 interview.

Send Simple is a Google Sheets add-on, one of 30+ small products a solo founder launched over 6 years. As the tactics tell it, it grew by sitting inside the Workspace Marketplace, where the platform brings the users, and by doing a single job.

Send Simple is a Google Sheets add-on, like every app in the portfolio is a Chrome extension or Workspace add-on; the founder said the platform supplies the users but gave no per-app revenue.MagicSlides
Each app does one thing, which the founder said makes it clear to him and to customers what is being sold; he shared no numbers for this.MagicSlides
The founder launched 30+ small products after spending his first year on one that people did not want; 8 made revenue and the portfolio passed $1M in total over 6 years, with the first 2 years at zero.MagicSlides

Summary written 2026-11-11 from the tactics below. Figures are as founders stated them.

About Send Simple

What it is: Google Sheets add-on that sends emails from your own Gmail account to addresses listed in a sheet; the product he learned to build on before MagicSlides.
Who it's for: Google Sheets users sending email
Team: Solo founder
Funding: bootstrapped

As described in the interviews, not independently verified.

Send Simple's 3 tactics

MagicSlides · AI presentation maker

Build your apps as Chrome extensions or Google Workspace add-ons

Common thread across a portfolio that passed $1M in 6 years

Every product is either a Chrome extension or a Google Workspace Marketplace add-on (Sheets, Slides, Forms), rather than a standalone product built from scratch, so the platform supplies the users. Examples: Send Simple and SheetAI (Google Sheets), MagicSlides (Google Slides), MagicForm (Google Forms), Blurweb (Chrome extension).

Workedintegrations-marketplacesportfolio

Starter Story · 2026-11-08

MagicSlides · AI presentation maker

Make each app do exactly one thing

Founder credits it for clear selling; no numbers

Each app is single-purpose ('this app does this'): talk to a YouTube video, blur sensitive info in one click, turn a document into slides. Reasoning: with many features neither the founder nor the customer knows what is being sold; people come for one thing, and a starter can't build everything.

Unknownpositioning-nichefeature-development

Starter Story · 2026-11-08

MagicSlides · AI presentation maker

Launch lots of small products instead of pushing one that isn't selling

30+ launched, 8 made money; $1M total after 6 years

In his first year he launched just one product and kept working on it although people didn't want it. He then switched to launching many small products and iterating on angles, ending up with 30+ products, of which 8 made revenue. Calls sticking with the one non-working product his biggest mistake.

Workedportfoliovalidation

Starter Story · 2026-11-08

Topics

Running a portfolio of apps2 Validating an app idea before building1 Picking a niche and positioning an app1

Interviews

How I Made $1M Building 30 Micro-Apps · Starter Story · 2026-11-08