B2B · paywall design and testing agency

How Tangent grows

1 tactic from 1 interview.

About Tangent

What it is: Agency that designs and A/B tests paywalls for consumer subscription apps
Who it's for: Subscription app founders
Business model: Service: audits placements, designs and A/B tests paywalls for client apps

As described in the interviews, not independently verified.

Tangent's tactic

Tangent · B2B · paywall design and testing agency

Borrow discount and urgency tricks from Temu and Shein for paywall tests

Source of the spin wheel and 'limited spots' ideas; guest says it works

When deciding the next test, look at how Temu, Shein and drop-shipping stores present discounts, win-backs and urgency, then adapt the idea to the app's category and audience rather than copying it blindly. Examples used: spin-wheel discount, 'limited spots remaining'.

Workedexperimentationpaywall

The Superwall Podcast · 2025-12-16

Topics

A/B testing for apps1 App paywall strategy1

Interviews

Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall · The Superwall Podcast · 2025-12-16