GTM Sauce

Tangent · B2B · paywall design and testing agency

Borrow discount and urgency tricks from Temu and Shein for paywall tests

Source of the spin wheel and 'limited spots' ideas; guest says it works

Workedexperimentationpaywall

What they did

When deciding the next test, look at how Temu, Shein and drop-shipping stores present discounts, win-backs and urgency, then adapt the idea to the app's category and audience rather than copying it blindly. Examples used: spin-wheel discount, 'limited spots remaining'.

What happened

Guest says it brings great success; produced the spin-wheel and urgency paywalls.
20:14
“I go to Temu or Shein or somewhere, like, "What What they're trying to do? How they're convincing user to buy more?"”
Vahe Baghdasaryan
28:17
“This is another tactic borrowed from e-commerce.”
Vahe Baghdasaryan

Related topics

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode