Cal AI · B2C · AI calorie tracking app
Let users turn the free trial off, at the same price, for high-intent apps
Some users buy right away, guest says; no numbers
Unknownpaywall
What they did
Main paywall has a free-trial toggle; turning it off does not change the price, it just lets users who want to buy now do so and feel in control. Guest uses this for high-intent apps (health and fitness, weight loss) and the discounted version for lower-intent or younger audiences; advises testing both.
What happened
Guest says some users go without a trial; no figures.
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from Cal AI
All 51 Cal AI tactics- Have 25 hired assistants each email 100 creators a day~220K creators contacted, 2-3K signed; roughly 1 signed per 1,000 emailed
- Move the app mention earlier in videos until views start to dropSweet spot 20-30 seconds in; a friend's app peaks at 60 seconds
- Open 20 brand accounts so each outreach person can DM hundreds of creators dailyHundreds of creators contacted per account per day
- Pay big lifestyle creators to scan their breakfast in day-in-the-life vlogs, 4 times a monthMost profitable content; one video drove hundreds to thousands of promo code uses
- Match download spikes to each creator post while volume is still lowEarly on every video showed a clear spike; gets murky at scale
- Test creators beyond fitness: moms, comedy, and fitness sub-nichesMixed: some moms profitable at $10 CPM; comedy got views but low intent
More from this episode
- Claim: Say 'free' 5-7 times across a 3-screen paywall before showing the price34% trial start rate; multi-step paywalls lift conversion 20-40% vs one screen
- Call the trial plan 'Try it free' instead of 'Annual', showing the price belowUp to ~10% more abandoned purchases, but a net gain if trial-to-paid is above 30%
- Claim: Drop the free trial once trial starts and trial-to-paid are both strongMore revenue without the trial, guest says; no numbers given
- Cal AI: Show a spin wheel that lands on 80% off instead of just showing the discountDouble-digit conversion lift vs a plain discount screen in an A/B test
- Rizz: Let users skip the free trial for a lower price: $6.99 vs $9.99 a week
- Quitter: Show no prices on the 3-page paywall until users tap 'Start my journey today'The biggest win on this paywall, guest says; no numbers
- When a purchase is cancelled, offer a discount on the annual plan onlyWeekly or monthly discounts failed in dozens of tests
- On the abandoned-purchase offer, give 80% off with a trial or 90% off without~10% of buyers skip the trial and pay right away
- Fix paywalls for five months while installs stay flat, with no ad spendInstall-to-paid rose from 1.1% to ~4% in five months
- Add paywalls at app open, after scans, and on cancel before testing designsGuest's first step for every new client; no numbers
- Tangent: Borrow discount and urgency tricks from Temu and Shein for paywall testsSource of the spin wheel and 'limited spots' ideas; guest says it works