Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall

3-screen paywall for a 3-day trial. Screen 1: 'We want you to try Claim for free', with visuals of settlements you could claim. Screen 2: 'We'll send you a reminder before your trial ends', button 'Try for $0'. Screen 3 (main): repeats the reminder, shows a today / reminder / billing timeline, a 'free trial' badge on the plan card. The annual plan is not called annual: the card says 'Try it free' and shows '$59.99 per year, only $1 per week'; the CTA says 'Try for free'. The trial length appears only in the timeline, not on the plan card, to avoid 'I must remember to cancel in 3 days' anxiety. Free is mentioned 5-7 times in total.

On the plan card, replace 'Yearly plan' with 'Try it free' (or 'Redeem 3 days for $0') and put the actual price underneath. Only do it if trial-to-paid is strong (above ~30%); with weak trial-to-paid you may see more refunds or lower install-to-paid. Catch the extra abandoners with a transaction-abandonment paywall.

Claim had 34% trial start and 50-55% trial-to-paid, so they removed the trial, went paid-only, and started running experiments on the paid paywall. Prerequisites the guest gives: high user volume, strong trial start rate, very strong trial-to-paid, and a pressing problem users are motivated to solve (Claim users can win settlement money that covers the subscription).

Discount offer used as an extra placement (on opening the app a second time, on transaction abandonment, or after a trial cancel). Instead of a plain '80% off' paywall, the user sees an animated spin wheel that stops on a discount ('You got 80% off. Tap to get it'); tapping continue opens the discounted paywall. Idea: add excitement and make the discount feel earned. Borrowed from e-commerce popups.

Multi-step paywall: screen 1 'We want you to try Rizz for free'; screen 2 'You will get a reminder two days before your trial ends'; screen 3 the offer with a trial toggle on by default ('7-day free trial, $9.99 per week'). Turning on 'Skip free trial' drops the price to $6.99/week (~30% off, matching a ~30% trial-to-paid rate). Suited to lower-intent apps and younger users with less buying power.

Main paywall has a free-trial toggle; turning it off does not change the price, it just lets users who want to buy now do so and feel in control. Guest uses this for high-intent apps (health and fitness, weight loss) and the discounted version for lower-intent or younger audiences; advises testing both.

No-trial, 3-page paywall. Page 1: app visual and 'break the cycle today'. Page 2: more features (podcast, leaderboard, articles, breathing exercises). Page 3: real App Store reviews and no prices. Tapping 'Start my journey today' opens a half-screen sheet with just annual and monthly: '60% off sale', 'Limited spots remaining / nine spots available', both priced per month for anchoring (annual $3.33/month, monthly $12.99/month), full price shown on selection; tapping again starts the purchase. Keeps users on the paywall longer and splits social proof from the price decision. The odd $3.33 price (~$40/year) is meant to feel more real than $2.99.

When the user taps continue and then dismisses Apple's purchase sheet, immediately show a second paywall with a discounted annual plan. Never discount weekly or monthly. Optionally list an undiscounted monthly or weekly plan below as a decoy so the discounted annual looks like a great deal.

Transaction-abandonment paywall offers the discounted annual plan with a free-trial toggle. With the trial: 80% off. Without the trial: 90% off, to push some users to buy immediately.

Organic entertainment app with steady 40-50K installs/month and no paid UA. From April to September, Tangent added missing paywall placements and ran paywall experiments. Specific tests not described.

Audit and add the missing placements first, then start A/B testing: transaction abandonment; session start (at least once per day); after every X core actions (e.g. every N scans in a coin identifier); freemium usage limits ('you are almost out of your 5 free scans, subscribe for unlimited'); an offer after a trial cancel; another after a subscription cancel. Placements are the foundation, not the experiment.

When deciding the next test, look at how Temu, Shein and drop-shipping stores present discounts, win-backs and urgency, then adapt the idea to the app's category and audience rather than copying it blindly. Examples used: spin-wheel discount, 'limited spots remaining'.