Practitioner pattern · Vahe Baghdasaryan (Sells paywall optimization services (Tangent); all paywalls shown are built on Superwall)
When a purchase is cancelled, offer a discount on the annual plan only
Weekly or monthly discounts failed in dozens of tests
Workedpaywallpricing
What they did
When the user taps continue and then dismisses Apple's purchase sheet, immediately show a second paywall with a discounted annual plan. Never discount weekly or monthly. Optionally list an undiscounted monthly or weekly plan below as a decoy so the discounted annual looks like a great deal.
What happened
Discounting weekly/monthly on abandonment did not work across dozens of tests; annual-only is what they keep.
In their words
The Superwall Podcast · Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall“You should discount only an annual product. Don't discount weekly, don't discount monthly. It doesn't work. We tested like a dozens of time.”
“add another product below yearly plan, which is monthly or weekly, and you don't discount it, never discount it.”
Related topics
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More from this episode
- Claim: Say 'free' 5-7 times across a 3-screen paywall before showing the price34% trial start rate; multi-step paywalls lift conversion 20-40% vs one screen
- Call the trial plan 'Try it free' instead of 'Annual', showing the price belowUp to ~10% more abandoned purchases, but a net gain if trial-to-paid is above 30%
- Claim: Drop the free trial once trial starts and trial-to-paid are both strongMore revenue without the trial, guest says; no numbers given
- Cal AI: Show a spin wheel that lands on 80% off instead of just showing the discountDouble-digit conversion lift vs a plain discount screen in an A/B test
- Rizz: Let users skip the free trial for a lower price: $6.99 vs $9.99 a week
- Cal AI: Let users turn the free trial off, at the same price, for high-intent appsSome users buy right away, guest says; no numbers
- Quitter: Show no prices on the 3-page paywall until users tap 'Start my journey today'The biggest win on this paywall, guest says; no numbers
- On the abandoned-purchase offer, give 80% off with a trial or 90% off without~10% of buyers skip the trial and pay right away
- Fix paywalls for five months while installs stay flat, with no ad spendInstall-to-paid rose from 1.1% to ~4% in five months
- Add paywalls at app open, after scans, and on cancel before testing designsGuest's first step for every new client; no numbers
- Tangent: Borrow discount and urgency tricks from Temu and Shein for paywall testsSource of the spin wheel and 'limited spots' ideas; guest says it works