Practitioner pattern · Vahe Baghdasaryan (Sells paywall optimization services (Tangent); all paywalls shown are built on Superwall)
Call the trial plan 'Try it free' instead of 'Annual', showing the price below
Up to ~10% more abandoned purchases, but a net gain if trial-to-paid is above 30%
Workedpaywall
What they did
On the plan card, replace 'Yearly plan' with 'Try it free' (or 'Redeem 3 days for $0') and put the actual price underneath. Only do it if trial-to-paid is strong (above ~30%); with weak trial-to-paid you may see more refunds or lower install-to-paid. Catch the extra abandoners with a transaction-abandonment paywall.
What happened
Guest says it gives good improvement; may add ~10% more transaction abandonment, which the abandonment paywall can recover.
In their words
The Superwall Podcast · Vahe Baghdasaryan - Our No-Code Apps Made $50M Using THIS Paywall“present your payment option not as an annual plan or monthly plan, but if it has a free trial, just call it free.”
“But if you have a strong trial-to-paid conversion rate, let's say above like a 30%, I don't think it is going to harm you very significantly.”
Related topics
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More from this episode
- Claim: Say 'free' 5-7 times across a 3-screen paywall before showing the price34% trial start rate; multi-step paywalls lift conversion 20-40% vs one screen
- Claim: Drop the free trial once trial starts and trial-to-paid are both strongMore revenue without the trial, guest says; no numbers given
- Cal AI: Show a spin wheel that lands on 80% off instead of just showing the discountDouble-digit conversion lift vs a plain discount screen in an A/B test
- Rizz: Let users skip the free trial for a lower price: $6.99 vs $9.99 a week
- Cal AI: Let users turn the free trial off, at the same price, for high-intent appsSome users buy right away, guest says; no numbers
- Quitter: Show no prices on the 3-page paywall until users tap 'Start my journey today'The biggest win on this paywall, guest says; no numbers
- When a purchase is cancelled, offer a discount on the annual plan onlyWeekly or monthly discounts failed in dozens of tests
- On the abandoned-purchase offer, give 80% off with a trial or 90% off without~10% of buyers skip the trial and pay right away
- Fix paywalls for five months while installs stay flat, with no ad spendInstall-to-paid rose from 1.1% to ~4% in five months
- Add paywalls at app open, after scans, and on cancel before testing designsGuest's first step for every new client; no numbers
- Tangent: Borrow discount and urgency tricks from Temu and Shein for paywall testsSource of the spin wheel and 'limited spots' ideas; guest says it works